PORTFOLIO
Kosmetika beauty supplies – beauty
Client Details
Facebook: www.facebook.com/KosmetikaBeautySupplies
Instagram: www.instagram.com/kosmetikabeautysupplies
TikTok: www.tiktok.com/@kosmetikabeautysupplies
Website: kosmetikabeautysupplies.com
Service Provided
Social Media Management, Content Creation, Web Design Design & Development
Project Summary
Over three months, we revamped Kosmetika Beauty Supply’s Instagram and TikTok strategies, focusing on engaging content and video campaigns. I increased engagement by 51% on TikTok and achieved the first Instagram Reel with 1K+ views.
The Challenge
Kosmetika’s social presence lacked personality with minimal video content and a corporate aesthetic. Their Instagram needed revitalization while TikTok required a complete strategy to gain traction with beauty consumers.
The Solution
I refined Kosmetika’s content strategy, emphasizing Reels and Stories on Instagram and engaging TikToks with trending sounds and humor. I launched a re-engagement campaign and prioritized quality followers.
Strategies Implemented
- Video-Centric Content: Produced 19 Reels and TikToks, leveraging product tutorials and relatable memes to engage audiences.
- Interactive Campaigns: Introduced polls, educational content and behind-the-scenes to boost engagement and audience interaction.
- Aesthetic Overhaul: Developed a cohesive visual identity with lifestyle photography and on-brand color schemes to elevate brand perception.
The Result
- Instagram Engagement: Interactions increased by 75%, with the top-performing Reel surpassing 1,000 views.
- TikTok Growth: Engagement rose by 51%, with the best video achieving 700+ views.
- Content Output: Consistent posting frequency on both platforms, with noticeable improvements in content quality and audience interest.
Kosmetika Beauty Supply is now better positioned to leverage video trends and maintain audience engagement, ensuring continued growth and brand visibility in the beauty industry.
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